Almost seven in 10 marketers think that adopting an ethical stance leads to increased sales and revenue, but say that internal culture – such as lack of buy-in and [...]
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Personalisation will be the key for retailers to create a compelling experience as shoppers settle into their new post-COVID-19 habits, with retailers need to consider [...]
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
Ivanka Trump has come under fire for promoting Hispanic-owned business Goya Foods, as it violates ethics rules that bar US Government officials from using their public office [...]
Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]
Nut butters manufacturer Meridian Foods has unveiled its new brand identity, which it says reflects its lifelong obsession with the beauty of the natural world. Taking [...]
We’ve living through very anxious times at the moment. People are less secure financially, they’re cut off from family and friends, and there’s a lot of [...]