Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
ethics
1 in 3 teens under 18 have been asked to advertise products by brands
One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Marketers struggle to prove commercial value of supporting ethical issues
Almost seven in 10 marketers think that adopting an ethical stance leads to increased sales and revenue, but say that internal culture – such as lack of buy-in and [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Personalisation is key to retail success
Personalisation will be the key for retailers to create a compelling experience as shoppers settle into their new post-COVID-19 habits, with retailers need to consider [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
Ivanka Trump violates ethics rules by promoting Goya beans
Ivanka Trump has come under fire for promoting Hispanic-owned business Goya Foods, as it violates ethics rules that bar US Government officials from using their public office [...]