Marketers struggle to prove commercial value of supporting ethical issues
Almost seven in 10 marketers think that adopting an ethical stance leads to increased sales and revenue, but say that internal culture – such as lack of buy-in and [...]
ethics
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Personalisation is key to retail success
Personalisation will be the key for retailers to create a compelling experience as shoppers settle into their new post-COVID-19 habits, with retailers need to consider [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
Ivanka Trump violates ethics rules by promoting Goya beans
Ivanka Trump has come under fire for promoting Hispanic-owned business Goya Foods, as it violates ethics rules that bar US Government officials from using their public office [...]
A crisis within a crisis – what can we learn from the Cummings fiasco?
Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]
Meridian Foods unveils new brand design inspired by nature
Nut butters manufacturer Meridian Foods has unveiled its new brand identity, which it says reflects its lifelong obsession with the beauty of the natural world. Taking [...]
How to spread positivity and gain great exposure during the coronavirus crisis
We’ve living through very anxious times at the moment. People are less secure financially, they’re cut off from family and friends, and there’s a lot of [...]