Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
ecommerce
How to escape ‘CPC fatigue’ and move to the future of online retail media
Online retail is evolving at pace and will continue to do so. By 2023 22 per cent of global retail sales will be online. While there might be some adjustments to that figure [...]
Kooomo places MotoGP in pole position with 100% increase in sales
The client: For those who are not familiar with the motor racing industry, the MotoGP Championship is the pinnacle and arguably the most challenging of worldwide motorbike [...]
Top tips for updating your eCommerce platform
As the news that the UK government plans to begin re-opening some retail stores in June, many retailers are faced with the reality of more weeks of tough trading conditions. [...]
Balancing substance with style – breaking through the noise of celebrity endorsements
In a world of fake news and paid-for celebrity and influencer endorsements, it seems that consumers are wising up to social and cultural influences when it comes to shopping [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
UK consumer spending has weakest start to the year since 2012
Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
Amazon Prime Day creates ‘halo’ effect for wider eCommerce marketplace
Amazon Prime Day offers brands a fantastic opportunity to capitalise on consumers’ mood to seek out great deals, according to Criteo, a personalised retargeting company [...]