Google: Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their ‘new normal’. The use of technology by people and businesses has [...]
E-commerce
Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
How Covid-19 has transformed Britain’s shopping habits
The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]
Pinterest launches shopping app with Shopify
Pinterest has partnered with Shopify through an app that gives their more than one million merchants a quick way to upload catalogues to the platform and turn their products [...]
Personalised commerce drives higher ROI for retailers
Brands that prioritise personalisation across the entire customer lifecycle achieve significantly higher ROI than their counterparts, with more than a third (38%) likely to [...]
3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
Bloom & Wild eliminates failed deliveries with PCA Predict
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
The customer, in-store loyalty and the future of retail
It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]