Pinterest has partnered with Shopify through an app that gives their more than one million merchants a quick way to upload catalogues to the platform and turn their products into shoppable Pins.

The Pinterest app on Shopify provides a suite of shopping features including tag installation, catalogue ingestion, automatic daily updating of products and an ads buying interface.

Product discovery

Pinterest said the app also offers an “easy set up” and access to distribution across Pinterest with or without ads; reporting and results tracking to maximise reach; and a shop tab on the merchant’s Pinterest profile as an additional way for their products to be discovered.

The app creates a connection between the individual store and Pinterest, so the merchant does not need to edit code or add development resources, providing a seamless option for businesses of all sizes.

By uploading their catalogue feed, merchants make it possible for people to discover and save their products and buy directly from their website.

According to Pinterest, the number of Pinners who have engaged with shoppable Product Pins has increased 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalogue feed uploads increased 144% in the first quarter of the year.

Jeremy King, SVP of Technology, Pinterest, said: As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogues, Product Pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste.

“With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.

Satish Kanwar, VP of product, Shopify, said: “Partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for merchants to share their products with a new audience. The channel allows merchants to easily turn their Shopify products into shoppable Pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the merchant’s store. The channel also makes it even easier for merchants to advertise to and acquire new customers, which is a huge win for businesses.