Digital Marketing

Timothy Armoo, Fanbytes: The realities of scaling a business from scratch

July 1, 2025 // 0 Comments

A Computer Science graduate of the University of Warwick, Timothy launched his first venture at just 14 and went on to build London-headquartered Fanbytes into a Gen Z [...]

3 spooktastic digital campaign ideas to set your brand apart this Halloween

October 25, 2022 // 0 Comments

Once again, the spookiest season is upon marketers everywhere. Whether it is personally viewed as a beloved, or just-for-the-kids holiday is irrelevant, as Halloween now [...]

Boots announced as first-ever Love Island ‘Feel Good Partner’

July 2, 2021 // 0 Comments

Contestants on Love Island series seven.

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]

Domino’s yodels to promote new app feature

June 25, 2021 // 0 Comments

Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]

Third-party cookies: How should brands face a cookie-free future?

May 27, 2021 // 0 Comments

Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]

Online Safety Bill to protect UK internet users

May 18, 2021 // 0 Comments

The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]

Humane Society International’s campaign gets 100 million+ online hits

May 11, 2021 // 0 Comments

The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]

NHS confronts Instagram over unlicensed weight gain drug

May 10, 2021 // 0 Comments

Pills and measuring tape on yellow background.

NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Addressing the identity crisis

November 9, 2020 // 0 Comments

The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]