Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Customers
Marketing should not just sit in the boardroom, they should lead from the front
What do Marketers do besides ‘colouring in’? Among many in business, the perception still remains that marketing is all about clever [...]
Beware the myth of post-corona ‘revenge’ spending
There’s plenty to feel anxious about at the moment – I don’t need to point out the obvious. But, for retailers large and small, it’s a terrible fact that some [...]
7 top tips for inclusive digital design
In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
“Sorry, not sorry” – do chatbots really care about your feelings?
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
UK consumer spending has weakest start to the year since 2012
Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]