Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]
Customers
How to grow an online business while maintaining customer satisfaction
Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]
Why your customer data could pose the biggest threat to your business
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
DMA: Marketers have underestimated the GDPR
B2B markets are falling behind in their preparation for upcoming introduction of the General Data Protection Regulation (GDPR). The new regulations come into force on May 28, [...]
4 huge trends impacting marketing today, according to Fujitsu
1) Customer-centricity is king In a digital age where information is far from hard to come by, customers value unique targeted content they can engage with. As more platforms [...]