EMEA brands are prioritising retention in 2023
With customers tightening their spending in the current cost-of-living crisis and recession on the horizon, marketers are facing yet another challenging year. This is [...]
Customers
A quarter of retailers don’t know how to talk to customers
Data from Kin + Carta, the global digital transformation consultancy, and Google Cloud has revealed that almost a quarter (24%) of retailers don’t know how to effectively [...]
Shoppers seek value that lasts before costs bite this winter
42% of UK consumers are cautious about spending, driven by the cost-of-living crisis, the recent interest rate rise by the Bank of England, and expectations of a protracted [...]
Shaken to the foundations: Advice for brands following a year of crises
We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]
Most UK consumers willing to make sustainable changes to online shopping
UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]
We can hear, but are we listening?
The same basic principles have always underpinned the relationship between buyers and sellers. If a vendor can fulfil a customer’s demand, they are more likely to be able [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
The enjoyment of in-store shopping is a culture we must not forget
Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]