The fundamentals of launching a successful e-commerce business
Starting an e-commerce business today might be easier than ever, but building one that lasts, grows, and resonates with customers will always demand thoughtful strategy, [...]
Customers
Empathetic AI orchestrates the symphony between customers and brands
The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]
There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
A reluctant generation: How can mobile marketers win over sceptical baby boomers?
A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]
Almost half of shoppers want more sustainable returns
Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners
One in five Gen Zers will swap heartfelt gestures for cash this Valentine’s Day, returning gifts from their loved ones in secret. That’s according to the latest [...]
Covid and customer communications: why the blame game needs to stop
Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]
How Sanofi builds accurate, real-time customer profiles
The client: Sanofi , a leading global healthcare company, provides life-changing treatments, medications, and vaccines to millions around the world. Fuelled by data and [...]