Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
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How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
How SMEs can take advantage of tech in these unprecedented times
The role of technology in both our daily lives and in business has significantly increased in the past two months. From enabling remote working from home [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]
Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]
Where everybody knows your name: achieving old-school retailing, with a modern spin
Like the well-known theme song from the 1980s US sitcom, Cheers, it wasn’t that long ago when a local retail store was a place ‘where everybody knows your [...]
The post-truth world leaves consumers baffled
A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]