A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]