customer data

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]

Becoming brand famous – businesses need to start getting emotional

September 10, 2020 // 0 Comments

Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]

Privacy is the new norm

November 1, 2018 // 0 Comments

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]

4 steps to ensuring regulation improves customer communication

July 7, 2018 // 0 Comments

A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]

Consumer attitudes to privacy revealed

May 17, 2018 // 0 Comments

With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]

Bloom & Wild eliminates failed deliveries with PCA Predict

April 10, 2018 // 0 Comments

The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]

Pegasystems and Idio partner to enhance customer journeys with AI

March 1, 2018 // 0 Comments

Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]

Will Silicon Valley’s data hoarding put brands in the firing line?

January 22, 2018 // 0 Comments

Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]

IT, marketing and customers: Who is winning the data security war?

October 18, 2017 // 0 Comments

From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]