AA Getaway Drive-in events attract thousands of visitors
The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]
COVID-19
88% of global consumers plan to stay loyal to their lockdown brands
Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
Screen Moguls launches GO.CINEMA to support independent cinemas reopening
Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
The new era of e-commerce
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]