COVID-19

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Surviving disruption with issues-led thought leadership

March 3, 2021 // 0 Comments

No one can escape the Covid-19 conversation, especially with various stages of lockdown across the UK and continental Europe now in force. It’s a popular topic of choice, [...]

The faster, better, cheaper mandate in extraordinary times

February 9, 2021 // 0 Comments

We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]

Digital events aren’t going anywhere; the events industry needs to embrace them to survive after COVID

February 3, 2021 // 0 Comments

When COVID-19 struck at the beginning of the year, as an events company, we made the conscious decision to go all-in on digital, and not just for the foreseeable lockdown [...]

‘Buy Now Pay Later’ search queries increase by 86% during third lockdown

January 29, 2021 // 0 Comments

The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]

Modern brand building: how to build a successful brand and deliver returns, with less

January 18, 2021 // 0 Comments

As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]

Making the most of the Golden Quarter amidst COVID-19

November 26, 2020 // 0 Comments

Nowadays, customer loyalty is extremely dependent on great and consistent experiences. Brands can no longer rely on familiarity to ensure they keep customers coming back, [...]

Misinformation during pandemic could be “the difference between life and death”

November 2, 2020 // 0 Comments

Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]

Product sampling remains popular despite the pandemic

November 2, 2020 // 0 Comments

The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]