COVID-19

Modern brand building: how to build a successful brand and deliver returns, with less

January 18, 2021 // 0 Comments

As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]

Making the most of the Golden Quarter amidst COVID-19

November 26, 2020 // 0 Comments

Nowadays, customer loyalty is extremely dependent on great and consistent experiences. Brands can no longer rely on familiarity to ensure they keep customers coming back, [...]

Misinformation during pandemic could be “the difference between life and death”

November 2, 2020 // 0 Comments

Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]

Product sampling remains popular despite the pandemic

November 2, 2020 // 0 Comments

The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]

Pinterest unveils UK shopping and ad features

October 13, 2020 // 0 Comments

Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]

The Wild launches UN’s COVID-19 social campaign, ‘Experts vs The Internet’

October 12, 2020 // 0 Comments

UN Verified The Wild Experts vs The Internet 4

United Nation’s (UN) initiative Verified has partnered with Jungle Creations‘ creative agency, The Wild, to launch a social campaign entitled ‘Experts vs [...]

British consumers are more eco-conscious when shopping online

October 12, 2020 // 0 Comments

cardboard boxes with tape on top of them

Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]

AA Getaway Drive-in events attract thousands of visitors

October 8, 2020 // 0 Comments

cars parked in front of an outdoor cinema screen

The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]

88% of global consumers plan to stay loyal to their lockdown brands

September 23, 2020 // 0 Comments

Almost 90% of consumers intend to stick with the new brands they have discovered during lockdown, rather than return to their pre-lockdown choices. Moreover, 39% of consumers [...]

Augmented reality: retail conversion rate saviour?

September 17, 2020 // 0 Comments

Tablet device displaying an augmented reality image

Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]