Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
COVID-19
Sainsbury’s trials virtual queuing app
Supermarket chain Sainsbury’s has begun testing a virtual queuing system, which allows customers to join a queue from a remote location. The coronavirus pandemic has seen [...]
Dating app promotes social distancing through ‘Meet Your Match’ campaign
Digital agency Dept has helped Amsterdam-based dating app Inner Circle with a rebranding campaign that aims to promote honest and real connections for singles who want to [...]
The vital role of marketing teams in corporate acquisitions
As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]
How marketing organisations can successfully move forward post-pandemic
These are trying times for marketing organisations around the globe. As disruption from the pandemic continues, we are all doing our best to adapt. But it can be difficult to [...]
How marketers can move forward in the COVID-19 era
There’s a cloud hanging over the marketing industry, with eMarketer predicting a 5% decline in global ad spend this year and the UK market not expected to return to growth [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]
Adapting marketing strategies for the new world
As we all begin to slowly return to a new kind of normal life, it is clear that the COVID-19 outbreak has brought with it many new experiences and learnings that will change [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Post-pandemic packaging: What will consumers want?
We are facing a global health pandemic and, in order to get out of it effectively, we must proceed with extreme caution. The threat of a second wave is still there, so we [...]