COVID-19

Answer these three questions to guide your marketing mix for a post-pandemic world

October 28, 2021 // 0 Comments

Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]

Shaken to the foundations: Advice for brands following a year of crises

September 20, 2021 // 0 Comments

We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]

Essential workers enter the limelight as consumer values shift

May 27, 2021 // 0 Comments

Consumers have begun to rethink their spending habits and the qualities they value in a brand, with everyday heroes becoming more valued than celebrity influencers. This is [...]

3 things lockdown has taught agencies about supporting staff during Ramadan

May 26, 2021 // 0 Comments

A dusk and twilight shot of the Grand Mosque at Abu Dhabi, United Arab Emirates.

As Ramadan has drawn to a close, I’ve been reflecting on how the pandemic and consequent lockdowns have changed how agencies approach supporting their staff, particularly [...]

How to use virtual events effectively to close deals in a post-COVID world

April 21, 2021 // 0 Comments

There was a time when winning big deals meant spending a lot of time ‘pressing the flesh’ – i.e. getting in front of decision makers, speaking with them, building a [...]

How can small businesses adapt their marketing strategy to current challenges?

April 19, 2021 // 0 Comments

With the Federation of Small Businesses predicting that a quarter of a million small businesses (SMBs) could fold in the next 12 months, a sound marketing strategy is even [...]

James Cornish, Vevo: Connected TV, the human touch and following eyeballs

April 15, 2021 // 0 Comments

James Cornish, VP international sales, Vevo.

Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Surviving disruption with issues-led thought leadership

March 3, 2021 // 0 Comments

No one can escape the Covid-19 conversation, especially with various stages of lockdown across the UK and continental Europe now in force. It’s a popular topic of choice, [...]

The faster, better, cheaper mandate in extraordinary times

February 9, 2021 // 0 Comments

We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]