How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]
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How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Online Safety Bill to protect UK internet users
The Online Safety Bill, announced in the Queen’s Speech, aims “to make the UK the safest place in the world to be online while defending free expression”. The draft [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
How to transform your video content marketing strategy
Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]
Pinterest unveils UK shopping and ad features
Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]
What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]