What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
Content
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
Is your business up to the stress test of external forces beyond your control?
Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B [...]
A guide to the best CMS for SEO
So, you need to build a website? Thanks to the huge range of website builders and tools out there nowadays, you don’t need to be an expert to create an attractive and [...]
Why great content is only as good as the analytics behind it
No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]
Why marketers must take ownership of their content in-house
The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]
Unicef UK selects Manifesto for website and content revamp
The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
How to write blockbuster blogs
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]