Content

Is your business up to the stress test of external forces beyond your control?

May 22, 2020 // 0 Comments

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B [...]

A guide to the best CMS for SEO

April 28, 2020 // 0 Comments

So, you need to build a website? Thanks to the huge range of website builders and tools out there nowadays, you don’t need to be an expert to create an attractive and [...]

Why great content is only as good as the analytics behind it

August 28, 2019 // 0 Comments

No matter what type of marketer you are, content matters. When companies deliver bad content, the results can be disastrous. Consider Pepsi’s Kendall Jenner ‘Unity’ [...]

Why marketers must take ownership of their content in-house

August 27, 2019 // 0 Comments

The use of video in marketing is continuing to increase in popularity and it’s no wonder when you consider that marketers who use video grow revenue 49% faster than [...]

Unicef UK selects Manifesto for website and content revamp

May 3, 2018 // 0 Comments

The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]

The digital king maker: identifying the content casualties of Facebook’s algorithm changes

April 4, 2018 // 0 Comments

It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]

How to write blockbuster blogs

March 8, 2018 // 0 Comments

Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]

6 top tips to enhance your content marketing

May 22, 2017 // 0 Comments

We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]

Adobe Marketing Cloud enhancements aim to upgrade customer experience

May 10, 2017 // 0 Comments

Adobe has introduced several innovations across Adobe Marketing Cloud and Creative Cloud at the Adobe EMEA Summit in London today. The new capabilities are said to offer [...]