Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
communications
Tips to help business professionals with remote leadership anxieties
It’s a difficult time to be navigating the complex world of business. Whilst adapting to new ways of working remotely, a practice which looks to become the new norm, [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]