communications

How B2B organisations can achieve PR success with a reduced budget post-COVID

June 26, 2020 // 0 Comments

With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]

“Hello, I’m Louis” – Theroux shares his advice on truth and trust

June 19, 2020 // 0 Comments

During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]

Ginsters seeks Cornish surfers and farmers to feature in its latest advert

June 19, 2020 // 0 Comments

Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]

Unlocking the ‘why’ in branding for marketers and business owners

June 17, 2020 // 0 Comments

When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]

Is your company ready for a CGO?

June 16, 2020 // 0 Comments

In just a few short months, the world has turned upside down. Marketing, particularly, has been affected and few companies in this pandemic are focused on growth – rather, [...]

COVID-19 and comms – we’re not done yet

May 29, 2020 // 0 Comments

We’ve been living with the reality of COVID-19 for nearly two months now. The shock and stress that has rippled across the globe is gradually being replaced with an [...]

The communications swing – what goes up, must come down

February 27, 2019 // 0 Comments

In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]

How marketers can take the lead on combating fake news

July 19, 2018 // 0 Comments

Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]

‘Ghosting’ customers costs retailers repeat sales

March 12, 2018 // 0 Comments

Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]

5 customer communication technologies retailers should use in 2018

March 9, 2018 // 0 Comments

As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]