Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
campaign
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Dating app promotes social distancing through ‘Meet Your Match’ campaign
Digital agency Dept has helped Amsterdam-based dating app Inner Circle with a rebranding campaign that aims to promote honest and real connections for singles who want to [...]
Wizz Air appoints Gemma Collins as brand ambassador
European airline Wizz Air has appointed The Only Way Is Essex star, Gemma Collins, as brand ambassador. Collins, aka the GC, will collaborate with the Hungarian budget [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Robert de Niro bagel advert leads to huge dividend payout for Warburtons bosses
A Warburtons TV ad campaign starring Hollywood legend Robert De Niro was such a success that bosses at the Bolton bakery firm have been able to pay themselves £15 million in [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
UK brands encourage customers to ‘Enjoy Summer Safely’
Brands from across the UK have come together to promote an ‘Enjoy Summer Safely’ campaign. The campaign aims to promote a “safety-first approach” to the reopening of [...]
How the Create Not Hate campaign inspired London’s disaffected youth
The client: Create Not Hate was a personal passion project of Quiet Storm founder Trevor Robinson. Looking back at his own experiences growing up in Brixton, London, he had a [...]
‘Something’s Not Right’ campaign receives more than 5 million views on Instagram
A campaign to raise awareness among young men of how to report crimes involving indecent images of children has gained more than 8.5 million user impressions and 5.4 million [...]