DMA highlights marketers’ struggle to measure campaign effectiveness
The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]
brand campaign
Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey
Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]