Designing for search is not designing for experience
When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or service is easily [...]
User Experience
Call for ban on surveillance advertising ‘spying on our kids’
A British think-tank, which promotes social and economic justice, has called for a ban on surveillance advertising that targets children. The New Economics Foundation (NEF) [...]
Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
The business case for digital accessibility
In the UK, 40% of households have at least one person with accessibility needs. We can no longer overlook accessibility or view it as a ‘nice to have’. This [...]
Instagram ‘accidentally’ promoted harmful diet content
Social media app Instagram has apologised for promoting diet-related content following what it described as an algorithm mistake. The app’s search bar automatically [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
Adapting to change: customer experience in the digital age
As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]
What Aladdin’s lamp can teach us about customer experience
Most of us grew up with the story of Aladdin, and many will have seen Disney’s recent remake of the story. However, if you somehow don’t know it, the story is fairly easy [...]
Making the most of the Golden Quarter amidst COVID-19
Nowadays, customer loyalty is extremely dependent on great and consistent experiences. Brands can no longer rely on familiarity to ensure they keep customers coming back, [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]