There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
User Experience
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
63% of marketers still lack a clear plan for cookieless personalisation
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
Experiencing ads the right way
Mobile apps have become central to our daily lives, whether it’s for gaming, meditation, daily planning, or other recurring tasks. But given how many apps now exist, app [...]
Liverpool FC amplifies the sounds and songs that get fans matchday ready
Liverpool FC and sound experience firm Sonos are spotlighting how sound is instrumental to creating community and building hype before a match, whether it is a [...]
How Disney creates a magical customer experience
I have been a big fan of Disney for many years now. They are one of the most CX-focused companies in the world, so I was delighted to get the opportunity to interview the [...]
Going DTC? 5 ways to optimise your on-site experience
COVID-19 has completely changed how we buy from our favourite brands and has led to major growth for online retailers. E- commerce grew by 46% in the last 10 months of 2020, [...]