Killing it: How to create a successful Halloween campaign
Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
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Answer these three questions to guide your marketing mix for a post-pandemic world
Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]
How Disney creates a magical customer experience
I have been a big fan of Disney for many years now. They are one of the most CX-focused companies in the world, so I was delighted to get the opportunity to interview the [...]
The Body Shop launches Love Island ‘intervention’ advert campaign
The Body Shop UK is going live with a new ATL campaign, including three creative 30’ spots running in and around ITV’s latest Love Island series. The campaign is an [...]
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
Sainsbury’s trials virtual queuing app
Supermarket chain Sainsbury’s has begun testing a virtual queuing system, which allows customers to join a queue from a remote location. The coronavirus pandemic has seen [...]
Marketing Gazette Movers & Shakers, June 2020
Channel Bakers Global advertising and marketing agency, Channel Bakers, has named Tyler Speer as director of business development and sales operations for Great Britain, [...]
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Criteo helps Xbox drive purchase among brand-loyal and new users
The client: Xbox is a video gaming brand created and owned by Microsoft. It represents a series of video game consoles developed by Microsoft, as well as applications [...]
Auto Trader UK works with IOVOX to drive customer trust
The client: Auto Trader Group is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its [...]