The Body Shop launches Love Island ‘intervention’ advert campaign
The Body Shop UK is going live with a new ATL campaign, including three creative 30’ spots running in and around ITV’s latest Love Island series. The campaign is an [...]
Uncategorized
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
Sainsbury’s trials virtual queuing app
Supermarket chain Sainsbury’s has begun testing a virtual queuing system, which allows customers to join a queue from a remote location. The coronavirus pandemic has seen [...]
Marketing Gazette Movers & Shakers, June 2020
Channel Bakers Global advertising and marketing agency, Channel Bakers, has named Tyler Speer as director of business development and sales operations for Great Britain, [...]
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Criteo helps Xbox drive purchase among brand-loyal and new users
The client: Xbox is a video gaming brand created and owned by Microsoft. It represents a series of video game consoles developed by Microsoft, as well as applications [...]
Auto Trader UK works with IOVOX to drive customer trust
The client: Auto Trader Group is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its [...]
Disappearing discounts – will there be blood?
Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]
Websites and apps are more influential than word of mouth
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]