Paris launches Fashion Week Snapchat campaign
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation [...]
Social Media
Negative Kylie Jenner tweet wipes £1bn from Snapchat share value
Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]
Facebook’s vow to simplify metrics is “welcome news” for advertisers
Facebook’s promise to provide more clarity on its advertising offering has been welcomed by the marketing industry. The social media network announced this week that is [...]
How virtual reality and social media is impacting advertising
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really be taking off. On the one [...]
Is social media fuelling the illegal pet trade?
Phil Aiston, client strategist at digital agency Manifesto, examines the impact social media is having on the illegal wildlife trade. [...]
Creepy Fanta 4D Halloween lift experience best served with chills
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is scaring audiences just in time for Halloween, as users enter a physical lift that transforms [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]
Coca-Cola and McDonalds most coupled brands on Instagram
Crimson Hexagon unveils first image analysis beyond logo identification for deepest consumer insight through social data. [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
Why marketing teams and contact centres need to become best pals
Today’s contact centres (CCs) are an evolution of the traditional call centre and so much more. No longer just the recipient of telephone calls from customers, the CC also [...]