Influencer marketing – hype or opportunity?
The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
Social Media
Understanding the new generation of Gen Z social platforms
A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]
HARMAN Lifestyle Audio selects The Honey Partnership to be first social media agency
Following a competitive pitch, communications consultant The Honey Partnership has been appointed by HARMAN Lifestyle Audio as JBL’s first UK social media agency of record. [...]
MLS’s DC United plans to boost fan engagement with Facebook Live
Major League Soccer (MLS) team DC United has teamed up with Telestream, a provider of digital media tools and workflow solutions, to up its Facebook Live game. Telestream’s [...]
STACK boosts Peugeot’s sales conversion with ‘high energy’ campaign
The client: Peugeot, part of Groupe PSA, is a French car manufacturer. The family business that preceded the current Peugeot company was founded in 1810, and manufactured [...]
Hootsuite offers £3.4m funding to aid companies’ social transformation
Social media management platform, Hootsuite, has created the Hootsuite Integration Fund, a £3.4m, multi-year fund to support developers building innovative, [...]
Victoria Beckham and Emily Ratajkowski among Instagram influencers warned over product promotion
The USA’s trade watchdog has issued a stark warning to a raft of social media influencers, including Emily Ratajkowski, Victoria Beckham and Scott Disick, regarding [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]