Keeping it real: Spotting trends on social
Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]
Social Media
FIFA World Cup 2018: Marketers, don’t get caught on the break
An event of such scale as the World Cup is a magnet for international audiences – watching on TV, streaming online and discussing the action live on social media. This [...]
Red Bee launches Stowford press campaign focused on local ingredients
Creative agency Red Bee has developed a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee was tasked with helping the [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
Hootsuite helps Nokia develop an impressive social influence
The client: Nokia is a global technology leader. From enabling infrastructure for 5G and the Internet of Things, to shaping the future of technology to transform the human [...]
The role of the CMO has evolved – how do we keep up?
No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
False news is 70% more likely to be shared on Twitter than real news
False news spreads substantially faster on Twitter than real news does, a study by the Massachusetts Institute of Technology (MIT) has revealed. Researcher Sinan Aral, a [...]
Hootsuite introduces scheduling and publishing for Instagram
Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram [...]
Malicious bride ordered to pay £65,000 for negative online reviews
A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]