Marketing Gazette Deal Roundup, July 2020
Company Launches Maze-One Marketplace specialist Maze-One has launched in the UK. Founded by former MD of media at Dentsu Aegis Network, Tim van der Bilt, the company helps [...]
Social Media
How to grow your business with Instagram
Growing your business through Instagram can be difficult. Although it’s not something the platform will openly admit to, personal and creator profiles appear to receive a [...]
Dating app promotes social distancing through ‘Meet Your Match’ campaign
Digital agency Dept has helped Amsterdam-based dating app Inner Circle with a rebranding campaign that aims to promote honest and real connections for singles who want to [...]
TikTok denies being under Chinese Government’s control
TikTok has denied being under the thumb of the Chinese Government, saying that “the suggestion…is completely and utterly false”. This comes after the US Secretary [...]
Peperami launches influencer-led Tik Tok campaign
Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]
Brits don’t trust news shared on social media
Just 6% of Brits trust news stories distributed by social platforms, despite 39% of them regularly using social media networks to get the latest headlines. The average [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
Marketing Gazette Deal Roundup, June 2020
Company launch Trouble Maker Trouble Maker, a new end-to-end content, media and distribution agency, is launching with a major client, Peroni Nastro Azzurro, on board. The [...]
9 LGBTQ+ social media Influencers to continue supporting after Pride Month
Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]