Opinion

Aligning sales, marketing and operations to stay agile during the Covid-19 era

June 11, 2020 // 0 Comments

Right now it seems as if the only constant is change – and nowhere is this more true than across supply chains. We’ve all witnessed the bare supermarket shelves and [...]

Will Covid-19 be a watershed moment in fashion brands’ relationship with Amazon?

June 10, 2020 // 0 Comments

A whopping two-thirds of consumers start their online product search on Amazon. While plenty of fashion brands have flocked to the platform given its influence on [...]

COVID-19 and comms – we’re not done yet

May 29, 2020 // 0 Comments

We’ve been living with the reality of COVID-19 for nearly two months now. The shock and stress that has rippled across the globe is gradually being replaced with an [...]

A crisis within a crisis – what can we learn from the Cummings fiasco?

May 28, 2020 // 0 Comments

Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]

The impact of coronavirus on retail – threat or opportunity?

May 28, 2020 // 0 Comments

The Government’s shutdown of all non-essential retailing on March 23, 2020, in response to the threat from the coronavirus, has sent shockwaves through the retail industry. [...]

Is your business up to the stress test of external forces beyond your control?

May 22, 2020 // 0 Comments

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B [...]

How governments, companies and the media are manipulating us online

May 20, 2020 // 0 Comments

Clint Watts is a senior fellow at the Foreign Policy Research Institute

“You are entering a dangerous new world,” says Clint Watts, senior fellow at the Foreign Policy Research Institute and at the Center for Cyber and Homeland [...]

The marketing secret to help you crack international sales

May 15, 2020 // 0 Comments

When Proctor & Gamble first began selling its nappies in Japan, it applied branding that had seen it achieve great success in the USA – depicting the image of a [...]

Why email is the perfect platform for the COVID-19 moment

May 8, 2020 // 0 Comments

If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have [...]

What future for market research now?

May 7, 2020 // 0 Comments

Market research is a vitally important discipline that is still pivotal to the way business is done. But even before Covid-19 the question was what is the future and is it [...]