Breaking Brand – evaluating your brand
I think one of the things that makes the very idea of brand and the value of it so intriguing is that it is intangible in nature. How much of our behaviour is influenced by [...]
Opinion
Beware the myth of post-corona ‘revenge’ spending
There’s plenty to feel anxious about at the moment – I don’t need to point out the obvious. But, for retailers large and small, it’s a terrible fact that some [...]
Balancing substance with style – breaking through the noise of celebrity endorsements
In a world of fake news and paid-for celebrity and influencer endorsements, it seems that consumers are wising up to social and cultural influences when it comes to shopping [...]
A guide to the best CMS for SEO
So, you need to build a website? Thanks to the huge range of website builders and tools out there nowadays, you don’t need to be an expert to create an attractive and [...]
Why your new marketing hire could, and should, be a work management solution
The reality of campaign management for modern marketing teams relies on the ability to successfully spin multiple plates. Now imagine trying to keep those [...]
Bolt-on skills: The value of UX design for digital marketing professionals
Good user experience (UX) benefits every function of a business. Simply, when customers enjoy using your product this has a knock-on, positive effect on your brand. Not only [...]
Personalisation: Modern benchmarks for modern retailers
Consumers want personalised messaging and emerging technologies have developed to deliver on this expectation and give marketers the ability to appropriately measure the [...]
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]
What content trends will dominate in 2020?
Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]
Retail is dying – long live retail!
If you look at the news headlines, you may end up forming a gloomy picture of the state of retail. Right now, around 16 high street shops are closing every day in the UK. In [...]