Opinion

The science of B2B sales

March 4, 2019 // 0 Comments

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]

The changing CMO role

January 22, 2019 // 0 Comments

There was once a time when all a chief marketing officer had to worry about was overseeing a company’s marketing strategy and keeping a laser focus on the marketing [...]