Multichannel

Shopping apps helping mobile to account for half of online sales in Europe

March 14, 2018 // 0 Comments

Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]

Pegasystems and Idio partner to enhance customer journeys with AI

March 1, 2018 // 0 Comments

Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]

Q&A: How retailers can succeed online

February 8, 2018 // 0 Comments

What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]

The rise of the chief customer experience officer

January 24, 2018 // 0 Comments

Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]

Websites and apps are more influential than word of mouth

November 8, 2017 // 0 Comments

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]

Digital agencies: the surprising secrets of staying successful

October 30, 2017 // 0 Comments

It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]

DMPs – the make-or-break tool for all omni-channel marketers

October 4, 2017 // 0 Comments

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]

Why marketers need to become data fluent

September 20, 2017 // 0 Comments

Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]

Increase in third party inserts stems media decline

July 17, 2017 // 0 Comments

Magazine and third-party distributions are taking a larger market share than last year, according to research into the inserts industry conducted by the Direct Marketing [...]

The answer to truly effective marketing lies in match rates

July 12, 2017 // 0 Comments

Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]