How CMOs can drive growth from mobile app advertising
Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
Mobile Apps
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
NHS confronts Instagram over unlicensed weight gain drug
NHS leaders have written to Instagram CEO Kevin Systrom urging him to prevent the promotion of Apetamin on the platform. The open letter described the appetite stimulant as [...]
Babyboo Instagram advert banned for objectifying women
The Advertising Standards Authority (ASA) has banned fashion retailer Babyboo’s paid-for Instagram advert as it was deemed to have objectified women. ASA concluded on April [...]
WWE Superstar Instagram endorsements worth £11,000+ per post
Randy Orton and Alexa Bliss have the highest earning potential for sponsored Instagram posts in the WWE. This is according to a study by online retailer GolfSupport.com ahead [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]
Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Dating app promotes social distancing through ‘Meet Your Match’ campaign
Digital agency Dept has helped Amsterdam-based dating app Inner Circle with a rebranding campaign that aims to promote honest and real connections for singles who want to [...]