Embrace the new normal: think bigger, think glocalisation
There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]
Marketing
How banks can use social data to build trust in the digital era
Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]
Cyber criminals mimic global brand names to scam consumers
Cyber criminals are regularly mimicking the domain names of major global brands in order to launch consumer scams – a practice known as cyber-squatting. This was one of [...]
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
The new era of e-commerce
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]
Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo
Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]
Customer demands for social activism means brands need new strategies
As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Marketing Gazette Deal Roundup, August 2020
Acquisitions LAB Group Studio BLUP, a London-based creative agency, has joined LAB Group, a collection of agencies offering digital marketing, technology and creative [...]
Michael Gove’s office splashed £50 million on COVID-19 PR relief
The UK Government has been criticised for spending tens of millions of pounds on marketing and public relations during the COVID-19 pandemic. The Mirror has reported that a [...]