Marketing

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

Embrace the new normal: think bigger, think glocalisation

September 16, 2020 // 0 Comments

There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]

How banks can use social data to build trust in the digital era

September 15, 2020 // 0 Comments

Coronavirus has had a devastating impact on people’s personal finances up and down the UK. 9.5 million employees are currently on furlough, and many businesses continue to [...]

Cyber criminals mimic global brand names to scam consumers

September 11, 2020 // 0 Comments

Man with headphones on coding at a computer

Cyber criminals are regularly mimicking the domain names of major global brands in order to launch consumer scams – a practice known as cyber-squatting. This was one of [...]

Becoming brand famous – businesses need to start getting emotional

September 10, 2020 // 0 Comments

Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]

The new era of e-commerce

September 9, 2020 // 0 Comments

Woman with multiple shopping bags is on a laptop

I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]

Q&A: Shruthi Chindalur, executive managing director EMEA, Criteo

September 7, 2020 // 0 Comments

Over the past six months, consumer habits have evolved at great pace. According to personalised retargeting firm Criteo, 49% of UK shoppers have discovered a new form of [...]

Customer demands for social activism means brands need new strategies

September 6, 2020 // 0 Comments

As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

Marketing Gazette Deal Roundup, August 2020

September 2, 2020 // 0 Comments

Acquisitions LAB Group Studio BLUP, a London-based creative agency, has joined LAB Group, a collection of agencies offering digital marketing, technology and creative [...]