How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
Listicles
3 steps to achieving better CRM
The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
4 huge trends impacting marketing today, according to Fujitsu
1) Customer-centricity is king In a digital age where information is far from hard to come by, customers value unique targeted content they can engage with. As more platforms [...]