7 top tips for inclusive digital design
In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now [...]
Listicles
6 things influencers look for when collaborating with brands
The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]
The four most important questions for every marketer
Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]
4 steps to ensuring regulation improves customer communication
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]
The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]