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Total Media powers E.ON Next’s ‘New Year’s Savings Resolution’ campaign

January 13, 2025 // 0 Comments

Energy provider E.ON Next has teamed up with Total Media, the behavioural science media agency, part of the Mediaplus Group, to support Britons’ top resolution to save [...]

Iceland ad campaign makes mince meat out of rivals

November 24, 2023 // 0 Comments

In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]

Domino’s yodels to promote new app feature

June 25, 2021 // 0 Comments

Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]

It’s time for brands to finally make a clear move to DCO

November 11, 2020 // 0 Comments

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

How will the UK Government’s junk food ad ban impact the marketing sector?

July 28, 2020 // 0 Comments

The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]

Coral advert banned for encouraging repetitive gambling

June 9, 2020 // 0 Comments

UK Advertising watchdog ASA has banned a “potentially harmful” social media advert by betting firm Coral, which promoted repetitive gambling. The advert involved [...]

How offline marketing can still play a vital role in your next campaign

May 3, 2019 // 1 Comment

The end of traditional, offline marketing has been greatly exaggerated. Just because we’re in the age of smartphones and social media, it doesn’t mean that your marketing [...]

Disappearing discounts – will there be blood?

February 22, 2018 // 0 Comments

Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]