Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
Customer Insight
Ads that make us laugh are as important as ever during the pandemic
Not a week goes by where a brand somewhere in the world is not being criticised for an inappropriate ad, tweet or comment. Getting communications right has never been more [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]
Unlocking the ‘why’ in branding for marketers and business owners
When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]
Brands, embrace gender evolution or get used to being irrelevant
Back in 2017, a TV advert for Aptamil baby milk formula depicted baby boys growing up to become engineers and mountain climbers, while a baby girl grew up to be a ballerina. [...]
How Covid-19 has transformed Britain’s shopping habits
The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]
The world is changing: businesses have an opportunity to rebuild a better future
Businesses are still dealing daily with the complex and difficult challenges presented by the Covid-19 pandemic and it is clear this will be the case for sometime. At the [...]
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Nick Dunning Associates’ seamless implementation leads to stronger online presence
The client: Nick Dunning Associates is a leading property services provider. It specialises in residential property sales and lettings, property management, commercial [...]