What future for market research now?
Market research is a vitally important discipline that is still pivotal to the way business is done. But even before Covid-19 the question was what is the future and is it [...]
Customer Insight
Q&A: Nicole Kivel, director – retail media demand, Northern Europe, Criteo
How do you think e-commerce has been affected by the coronavirus situation? Here at Criteo, we’ve been analysing our data from the past several weeks to understand how [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Making the Grey Dollar count: How to target the older generation online
Brands increasingly understand the importance of providing personalised online experiences to attract and retain customers. Many have tackled this by changing their business [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]
Why predicting culture is the key to backing trends
From memes to binge-watching and clean eating to mindfulness, how we operate on a personal and individual level is the driving force behind marketing strategies for brands [...]
Are automotive brands accidentally alienating the female market?
Women are in the driving seat for 85% of all purchases. Yes, this includes cars and, in the US, it also includes trucks. And yet the industry as a whole seems woefully [...]
Apple, Lego and PlayStation are most relevant brands to UK consumers
Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]
UK consumer opinions are becoming increasingly polarised
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]