Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Customer Insight
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
Drivers and destroyers of brand loyalty revealed
A study by Spiceworks, a professional network for IT, has revealed how often IT buyers are contacted by marketers and sales reps, what drives them to engage with tech brands, [...]
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]
Where everybody knows your name: achieving old-school retailing, with a modern spin
Like the well-known theme song from the 1980s US sitcom, Cheers, it wasn’t that long ago when a local retail store was a place ‘where everybody knows your [...]
Why ‘corpsumers’ are such a catch for brands
As marketers, we are constantly seeking to target and engage with certain consumer demographics in order to drive sales. If we were selling luxury sports cars, for example, [...]
‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience
Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]