Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
Advertising
Why the future of measurement requires great products and great people
The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]
Doritos flame-grills own ad as it partners with Burger King
Doritos has launched a new collaboration with Burger King UK in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one [...]
How to track the value of advertising spend
Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? [...]
Experiencing ads the right way
Mobile apps have become central to our daily lives, whether it’s for gaming, meditation, daily planning, or other recurring tasks. But given how many apps now exist, app [...]
Cindy Crawford recreates iconic 1992 Pepsi advert for charity
Supermodel Cindy Crawford has recreated the popular 1992 Pepsi advert with photographer David Yarrow three decades after the original was broadcast. The project formed part [...]
East Midlands Railway breaches CAP Code by cancelling ‘Build Back Better’ competition
The Advertising Standards Authority (ASA) has scolded East Midlands Railway (EMR) for failing to deliver a competition prize. EMR had invited members of the public to take [...]
O2 advert banned over “misleading” claims
The Advertising Standards Authority (ASA) has banned an avert from telecoms firm O2 over misleading claims. The claim on the advert for the Samsung S20 5G handset was based [...]
How to ‘flip the switch’ on your social media ad success
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
How CMOs justify ad spend at a time of tighter budgets
Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]