Tech Talent Charter, a not-for-profit that tackles inequality in the UK’s technology sector, has launched the ‘Doing It Anyway’ campaign, which aims to encourage working-age women to consider switching to a career in tech.

The campaign has been created in collaboration with Global Outdoor, PwC, HP and the Institute of Coding.

While the tech industry remains largely dominated by men, as only 16% of tech roles in the UK were hold by women in 2018, Doing It Anyway features women from a variety of backgrounds who have found their way to careers in technology, through non-traditional routes.

The eight featured women, selected from more than 300 nominated candidates, were invited to take part in an exclusive photoshoot with Tatjana Galic at the Rankin creative agency.

The photographs feature in social, digital and outdoor adverts, with the striking images of the women, captions of their powerful skills like ‘Trendsetter’, ‘Motivator’, and ‘Networker’, and the stories of their personal journeys into their tech roles.

Tech Talent Charter hosts hundreds of vacancies, courses and retraining programmes run by Tech Talent Charter signatories and the wider tech industry.