How brands can get the attention they want this Valentine’s Day
Valentine’s Day is no longer only about romance. February 14th is evolving into a global holiday that celebrates friends, co-workers, classmates, teachers, and even pets. [...]
Articles by Leon Russell
Marketing email success drops 22%, ahead of Google bulk changes
Lead rates from email-only outreach fell drastically last year, while those from multi-channel continued to climb, according to research from sales technology specialist [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Why transparency should be a CTV priority in 2024
In 2023, Connected TV (CTV) has emerged as a true catalyst for change, firmly establishing itself in the mainstream – the most recent data from WARC highlights an [...]
‘Reeling’ in creative effectiveness for social platforms
Social media platforms are on every marketer’s radar. Brands can not only hyper-target consumers by leveraging social media data to understand exact demographics, but they [...]
63% of marketers still lack a clear plan for cookieless personalisation
Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear [...]
Why AI will become indispensable when it comes to ideation in 2024
The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]
Privacy-first, precise, and scalable: Targetable contextual audiences have arrived
Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]
Is your website ready for Christmas?
Black Friday has now begun, signalling the start of the busiest time of year for the retail calendar. However, this year it’s expected to look a little more [...]
How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]