How AI will transform the marketing engine
AI is expected to increase sales productivity by 30% in 2025, and 84% of marketers believe that leveraging AI will enhance their marketing efforts. The year ahead is going [...]
Articles by Leon Russell
The future of advertising: media quality, AI and signal loss
For about five years, from the implementation of GDPR in 2018 until 2023, the primary discussion in advertising centered on privacy and the signal loss privacy regulations [...]
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
Ukrainian-founded disinformation startup raises new funding
LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]
Total Media powers E.ON Next’s ‘New Year’s Savings Resolution’ campaign
Energy provider E.ON Next has teamed up with Total Media, the behavioural science media agency, part of the Mediaplus Group, to support Britons’ top resolution to save [...]
Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Motorcycle giant Triumph signs two-year deal with Welsh agency Spindogs
Cardiff-based digital transformation agency, Spindogs, has sealed a new two-year deal with the largest UK-owned motorcycle manufacturer, Triumph Motorcycles. The two-year [...]
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
How businesses can drive sustainability during the cost-of-living crisis
As the cost-of-living crisis remains relentless, consumers are increasingly being forced to cut costs wherever possible. The unfortunate consequence of this is that [...]