Cats and dogs: the undefeated champions of viral advertisements
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
YouTube
A rise in Instagram popularity offers brands a new selling point
Instagram is the preferred social media platform in the UK, with 46% of consumers naming it their most visited platform to consume information over the course of the [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]