Yahoo Advertising: How to nail your CTV strategy
The connected TV (CTV) landscape is more dynamic than ever, with ad-supported streaming models surging and audiences shifting away from traditional TV. Yet, for all its [...]
TV
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Controversial Irn-Bru advert tells viewers not to “be a can’t”
AG Barr’s latest Irn-Bru advert made its debut on STV this week with a cheeky slogan telling fans: “Don’t be a can’t.” The advert depicts an awkward [...]