Marketing in 2025: Navigating change, scaling smart
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]
Social Media
Vladimer Botsvadze, marketing consultant: Storytelling is the marketer’s most powerful tool
A globally renowned digital strategist and award-winning marketing speaker, Vladimer Botsvadze is celebrated for transforming the way businesses engage with technology, [...]
How memes influence our society – and when your brand should use them
Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]
1 in 3 teens under 18 have been asked to advertise products by brands
One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]
‘Reeling’ in creative effectiveness for social platforms
Social media platforms are on every marketer’s radar. Brands can not only hyper-target consumers by leveraging social media data to understand exact demographics, but they [...]
Social marketers: Modern-day customer relationship gurus for brands
Social media management has evolved massively since MySpace was first introduced two decades ago. It’s become a complex profession with the modern social marketer juggling [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
Killing it: How to create a successful Halloween campaign
Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
How to ‘flip the switch’ on your social media ad success
What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints. Not only [...]
Clicktivism is shaping the world: is your organisation ready?
Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]