sales

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

‘Buy Now Pay Later’ search queries increase by 86% during third lockdown

January 29, 2021 // 0 Comments

The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

Up your user-generated content game to corner the social media market

October 29, 2020 // 0 Comments

a customer taking photo of meal with smartphone

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]

Packaging: The most commonly used colours to sell food & drink

October 28, 2020 // 0 Comments

The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]

The enjoyment of in-store shopping is a culture we must not forget

September 7, 2020 // 0 Comments

Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]

How B2B marketing and sales teams can work together to drive leads

August 14, 2020 // 0 Comments

There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]

7 translation mistakes that caused big problems

July 29, 2020 // 0 Comments

Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]

Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign

July 19, 2020 // 0 Comments

Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]

Unlocking the ‘why’ in branding for marketers and business owners

June 17, 2020 // 0 Comments

When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]