AI adoption in business: Less hype, more strategy in sales
Businesses are rapidly adopting Generative AI (GenAI) as a transformative force, with recent research showing that organisations using it expect a 38% revenue increase over [...]
sales
Boosting engagement and revenues: Implement GenAI into the sales engine
In today’s highly competitive sales environment, success hinges on building strong relationships and deeply understanding customer needs. Generative AI (GenAI) is [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
5 top tips for mastering the art of negotiation
Sales and marketing professionals know that it can take time, experience and years of practice to hone their persuasion skills. Indeed, many people in the industry never stop [...]
Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
Black Friday offers huge opportunity for retailers to serve bargain-hungry Brits
British retailers can expect a busier Black Friday than last year, according to Sitecore’s Holiday Shopping Trends 2022 Report, as almost half (48%) of UK consumers are [...]
James Cornish, Vevo: Connected TV, the human touch and following eyeballs
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]
‘Buy Now Pay Later’ search queries increase by 86% during third lockdown
The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]
Come together, right now – with an SEP
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]