The science of B2B sales
For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]
sales
Glastonbury 2019: What marketers can learn from the online rush
There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Maximising sales through organic activity for Black Friday and Cyber Monday
With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
Drivers and destroyers of brand loyalty revealed
A study by Spiceworks, a professional network for IT, has revealed how often IT buyers are contacted by marketers and sales reps, what drives them to engage with tech brands, [...]
Just 17% of new leads marketing campaigns produce turn into realised revenue
Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]
Customer experience is greater priority than marketing, C-suite executives say
UK and US business executives rank customer experience above sales and marketing as their key focus in 2017. In a report by customer engagement specialist Calabrio – [...]