sales

The enjoyment of in-store shopping is a culture we must not forget

September 7, 2020 // 0 Comments

Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]

How B2B marketing and sales teams can work together to drive leads

August 14, 2020 // 0 Comments

There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]

7 translation mistakes that caused big problems

July 29, 2020 // 0 Comments

Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]

Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign

July 19, 2020 // 0 Comments

Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]

Unlocking the ‘why’ in branding for marketers and business owners

June 17, 2020 // 0 Comments

When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]

Will Covid-19 be a watershed moment in fashion brands’ relationship with Amazon?

June 10, 2020 // 0 Comments

A whopping two-thirds of consumers start their online product search on Amazon. While plenty of fashion brands have flocked to the platform given its influence on [...]

Q&A: Nicole Kivel, director – retail media demand, Northern Europe, Criteo

May 5, 2020 // 0 Comments

How do you think e-commerce has been affected by the coronavirus situation? Here at Criteo, we’ve been analysing our data from the past several weeks to understand how [...]

The science of B2B sales

March 4, 2019 // 0 Comments

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]

Glastonbury 2019: What marketers can learn from the online rush

November 21, 2018 // 0 Comments

There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]

Maximising sales through organic activity for Black Friday and Cyber Monday

November 4, 2018 // 0 Comments

With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]