sales

Up your user-generated content game to corner the social media market

October 29, 2020 // 0 Comments

a customer taking photo of meal with smartphone

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]

Packaging: The most commonly used colours to sell food & drink

October 28, 2020 // 0 Comments

The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]

The enjoyment of in-store shopping is a culture we must not forget

September 7, 2020 // 0 Comments

Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]

How B2B marketing and sales teams can work together to drive leads

August 14, 2020 // 0 Comments

There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]

7 translation mistakes that caused big problems

July 29, 2020 // 0 Comments

Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]

Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign

July 19, 2020 // 0 Comments

Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]

Unlocking the ‘why’ in branding for marketers and business owners

June 17, 2020 // 0 Comments

When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]

Will Covid-19 be a watershed moment in fashion brands’ relationship with Amazon?

June 10, 2020 // 0 Comments

A whopping two-thirds of consumers start their online product search on Amazon. While plenty of fashion brands have flocked to the platform given its influence on [...]

Q&A: Nicole Kivel, director – retail media demand, Northern Europe, Criteo

May 5, 2020 // 0 Comments

How do you think e-commerce has been affected by the coronavirus situation? Here at Criteo, we’ve been analysing our data from the past several weeks to understand how [...]

The science of B2B sales

March 4, 2019 // 0 Comments

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]