James Cornish, Vevo: Connected TV, the human touch and following eyeballs
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
sales
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]
‘Buy Now Pay Later’ search queries increase by 86% during third lockdown
The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]
Come together, right now – with an SEP
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]
Up your user-generated content game to corner the social media market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
The enjoyment of in-store shopping is a culture we must not forget
Before the pandemic hit, we were already inching closer to the death of the High Street. However, with lockdown restrictions and now, new COVID containment measures in place, [...]
How B2B marketing and sales teams can work together to drive leads
There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]