84% of brands missing YouTube marketing opportunities
Brands are missing opportunities to improve their return on marketing investment from YouTube, with 84% failing to combine strong audience reach with strong engagement, [...]
ROI
Why do so many businesses tolerate poor marketing tech performance?
Just over two years ago Storyblok conducted an extensive research project into how medium-large ecommerce companies viewed the performance of their websites. We asked senior [...]
Boosting marketing ROI with the power Of data
Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]
ROI in influencer marketing? Consistency holds the key
Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]
Modern brand building: how to build a successful brand and deliver returns, with less
As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
Senior agency staff salaries rising to levels enjoyed by CEOs
Salaries for senior planners in advertising and communications agencies are increasing to levels enjoyed by chief executives and executive creative directors, research by [...]
Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
3 steps to achieving better CRM
The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media [...]