How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]
PR
PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]
Should we fear ChatGPT?
Chatbots and artificial intelligence (AI) have become integral parts of our lives. Their impact is being felt across a wide variety of industries, including public relations. [...]
The best PR campaigns of 2020
Marketing spend has taken an estimated 23% hit across the year, according to the IPA Bellwether Report, but the PR sector has remained fairly resilient, as companies realised [...]
Michael Gove’s office splashed £50 million on COVID-19 PR relief
The UK Government has been criticised for spending tens of millions of pounds on marketing and public relations during the COVID-19 pandemic. The Mirror has reported that a [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Yorkshire Cancer Research launches ‘Give It Some Welly’ campaign
Yorkshire Cancer Research has launched its annual ‘Give it some Welly’ fundraising campaign with the help of Leeds-based PR agency Prohibition. The multi-phased campaign [...]
Carsnight helps in relaunch of Bristol’s longest serving fertility clinic
The client: We were asked to raise the profile of Bristol’s longest serving fertility clinic, the BCRM, in the Bristol area who were considering PR for the first time in [...]
Cosmopolitan Middle East’s top tips for gaining press coverage
Positive publicity in quality media outlets is a powerful tool for gaining recognition and devloping trust with potential customers. But gaining it is easier said than done. [...]