How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
Ukrainian-founded disinformation startup raises new funding
LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]
Marketing email success drops 22%, ahead of Google bulk changes
Lead rates from email-only outreach fell drastically last year, while those from multi-channel continued to climb, according to research from sales technology specialist [...]
Designing for search is not designing for experience
When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or service is easily [...]
Google: Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their ‘new normal’. The use of technology by people and businesses has [...]
Amazon named world’s most valuable brand
The value of Amazon has increased by 32% to $416bn since April 2019, futher establishing it as the most valuable brand in the world. The details were revealed in a study by [...]
Google offers free AI and machine learning course online
Google has launched a new website called Learning With Google AI, which it hopes will help people all over the world, and not just those working in tech, better understand [...]
Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]