JML cleaning advert banned for gender stereotype
The Advertising Standards Agency (ASA) has upheld a complaint about an advert for the Hurricane Spin Scrubber, which implied that only women cleaned or were interested in [...]
gender
James Cornish, Vevo: Connected TV, the human touch and following eyeballs
Could you tell us a little bit about Vevo and what it does? We’re a joint venture business between Sony Music and Universal Music and, I guess, the core of what we [...]
Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself
You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]
The shocking reality of corporate levels of diversity and equality is a brand crisis
If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]
Brands, embrace gender evolution or get used to being irrelevant
Back in 2017, a TV advert for Aptamil baby milk formula depicted baby boys growing up to become engineers and mountain climbers, while a baby girl grew up to be a ballerina. [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]