Most B2B brands are flying blind
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
Gartner
Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for [...]
Marketing leaders claim their brand values and actions are not aligned
Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]