How to effectively use email to grow business
Despite economic and environmental challenges in 2020, the reality is many businesses ard still succeeding due to innovative shifts in marketing strategies. Businesses who [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
Brexit: Disenfranchised by dire deliverability
With Britain now days away from an exit from Europe (in theory), the Government may finally be realising the British public has changed its mind. Last October I wrote a blog [...]
Why subscriber engagement is vital for email deliverability
Data solutions provider Return Path has published its latest email engagement benchmark report. The Hidden Metrics of Email Deliverability provides sector-specific results [...]
How marketers can navigate mailbox provider reputation assessments
Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]
‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience
Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]
UK Election 2017: Which party has the most effective email campaign?
The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]
SNP snatches marketing campaign win while Tories leave room for improvement
If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]